4/7/2023 0 Comments Pinterest content strategyMost creators started seeing new standard pins getting *very little* distribution. ![]() Idea Pins don’t have links, but they are very powerful, because they drive engagement and audience growth on the platform.īut when Pinterest began encouraging creators and marketers to create Idea Pins, they also made changes to how standard pins were being distributed. Then in 2020, Pinterest introduced Story Pins, which became Idea Pins shortly after. ![]() They link to outside content (for example, a blog post or a landing page for a free resource – though there are lots of options for where you can link them). Prior to 2020, most Pinterest marketers and creators focused on creating standard pins (also called “static pins” sometimes.) These are single images, usually a jpeg or png file. ![]() Quick history lesson: (about Pinterest pins, not Rob Lowe)
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